Below we have outlined some of the differences between Flash and HTML5 to help you make an informed decision about the technology you would like to use. Multimedia ads can be created in both formats but one may
suit your creative idea better, so here is what you should know:
Widespread – a very large proportion of all internet users have Flash installed in their browsers.
Available on all devices, including mobile, as long as they run a compatible web browser. No additional plugins are required.
Having to install and update the patented technology may prove to be quite tedious and could pose security risks. Most mobile devices do not support Flash which means that the mobile campaigns will have to be executed in HTML5. The need to create two duplicate materials for one campaign could be seen as a disadvantage. Flash is heavy on the processor, requires more time to load and uses up more battery.
Not as widely used as Flash (83% usage in Europe and 75% in North America, according to Forest Research, 2012). It may not work on the earlier versions of some browsers. The lack of mobile ad standardization means that websites, apps, and mobile networks may appear completely different from one another. The creative team may have to develop multiple ad versions to match the corresponding device or platform.
The ingredients for a Flash ad are animations, images, and videos. Our designers can enhance the functionality of each one of these components without having to write additional scripts. This saves time and effort for the creative team and accelerates the production process.
HTML5 ads provide an engaging and interactive user experience by integrating animations and video material without the need of any external plugins. HTML5 finds wide application on desktops, and even more so on mobile devices, as most mobile phones do not support Flash. There are four main types of HTML5 ads served on our platform: standard desktop, expandable, floating, and ads in mobile apps.
How to achieve maximum compatibility with all ad channels?
Both formats have their pros and cons and figuring out which one is the best fit may prove to be rather tricky. We give you the choice not to choose. Imagine having the best of both worlds fused into a single ad unit. Mobius offers a combined unit which
runs both formats simultaneously. This makes the ad accessible to all HTML5 and Flash-based devices and browsers. As an additional safety net, we request from our clients to submit an image which will be served in case neither one of the formats is supported by the bowser.