Types and sizes
At Mobius our prime goal is to enrich the advertising landscape by making ads more interactive, appealing, and relevant to the consumer, while also delivering efficiency and transparency to advertisers. To ensure this, all ads are subjected to rigorous checks. Technical indicators, content and the webpages they lead to are constantly monitored.
Mobius supports all standard display size and many non-standard, expandable and interactive multimedia formats. We support 17 different creative sizes which can be seen below:
Animation length varies depending on the ad exchange, but the majority of animated ads are restricted to 15 seconds without repetitions. Flash ads need to support the ClickTag variable. All ads open in a new tab or window.
Video ads can only start automatically if they are played without sound.
Ads opening new tabs without permission from the user are not accepted.
The file size limit for all ads is 250 KB, the only exception being the FBX graphic ads which can reach 500 KB. Any file size which exceeds 50 KB may incur additional charges.
What is characteristic of the creatives supported by Mobius?
Each campaign's execution demands a high level of creativity in order to engage consumers in new ways in defining a brand, making a product stand out, and driving action. Besides the creative aspect, it is equally important to plan carefully where and how to display ads. Our team is constantly monitoring the latest trends in online advertising in many different markets and we are always informed and ready to offer professional advice as to which ad formats would best suit a client's objectives and guarantee the best return on investment. We support all standard IAB ad formats and a lot more.
Non-standard size creatives are not bound by the typical dimensional restrictions, they give free reign to creativity and therefore are a perfect frame for more quirky and unconventional concepts. This is why they can be much more efficient than standard formats if used correctly. Non-standard creatives are less common amongst publishers and therefore reach a more narrow audience. Their larger size and exclusivity normally dictate higher prices. Nonetheless, our stats show that they perform better on campaigns with tight budgets by delivering higher conversion rates.
Video ads in many markets are typically run by large-scale advertisers who are simultaneously running TV campaigns with the objective being audience expansion. At Mobius, we believe that clients should not be categorized and rated according to their size and are happy to see that many more small advertisers are joining this new way of reaching potential consumers. Our pre-roll, mid-roll, post-roll, and video in banner formats are perfect for campaigns which aim to achieve brand popularization across a very large pool of video channels.
Mobile ads are gaining more traction every day on the global advertising market. Unfortunately the small display size and dimensional limitations often lead to accidental clicks. This is where accurate targeting and tracking make a big difference. At Mobius, cross-devices targeting ensures that relevant ads are shown to the correct people to minimize the risk of accidental clicks and deliver higher engagement. Thus, the dynamic and rapidly evolving mobile ad marketplace offers a unique opportunity to reliably reach a more savvy and constantly expanding audience at a relatively low cost.